Privacy policy

1. Scope & Controllers

This Privacy Policy applies to all Suunto applications, websites, and services (“the Services”). Suunto Oy and its affiliates, jointly controlled by Dongguan Liesheng Electronic Co., Ltd, serve as joint data controllers.

2. Data Collected

We collect:
  • Active data: Contact information (name, email, address), login credentials, purchase data
  • Technical data: Device information, serial numbers, usage statistics, location data (including GPS tracking even when app closed, if enabled) 
3. Legal Basis & Purpose
  • To provide Services, fulfill orders, improve products, customer support
  • Consent‑based profiling (e.g. AI Coach), subject to GDPR rights where applicable 
4. Data Sharing & Transfers
  • May be shared with group companies and subcontractors for service, analytics, logistics, marketing
  • Transferred internationally including outside EEA (e.g. to China) with adequate safeguards such as Standard Contractual Clauses 
5. Data Retention
  • Personal data retained only as long as necessary to fulfill purposes or legal obligations
  • Upon request, data erased, exported, corrected, or restricted in accordance with GDPR and other local privacy laws
6. Data Subject Rights

You have rights to:
  • Access, rectification, erasure (“right to be forgotten”), restriction, data portability, and to withdraw consent at any time
  • Object to profiling or targeted marketing
  • California residents: rights under CCPA to know, delete, and opt‑out of data sale (note: opting out may trigger full deletion) 
7. Cookies & Tracking
  • Use of cookies, pixels, SDKs for analytics, personalized marketing, and service improvement
  • You may manage preferences via settings or opt‑out mechanisms
8. Security Measures
  • Technical and organizational measures implemented to protect data from unauthorized access, loss, or misuse
9. Change Notification
  • Policy updates will be posted on suunto.com and communicated via the Services
  • Continued use constitutes acceptance of the revised Privacy Policy 
10. Contact & Complaint
  • For privacy inquiries or to exercise your rights, contact: support@helpall0rder.com
  • EU users: contact Suunto Oy in Finland or appropriate local data protection authority